Serial report 2------The three big names in South China

 How can Humen, as the largest women's dress manufacturing base in the nation, survive from the current fierce competition in the textile industry and create a better future? With the lifting of textile quotas in textile in the next future, how can Humen textile industry cleave its way to the foreign market? In the present condition, who can lead this industry in the realizing of its overall upgrading?

The dawn is emerging among this tight situation: at the end of 2004, Humen International Cloth Trading Center was going through a critical moment in the march for international market. It's determined to lead Humen textile industry, by combining its tradition and modern characteristics, advocating the new business mode that is in line with the international method and with the ambition of playing an exemplary role in this new venture. At this critical juncture, Humen textile industry was getting ready for making a great coup.

Humen International Cloth Trading Center is emerging through the current torrent. Needless to say, the elimination of textile quota has created golden opportunities for this international cloth trading center. The economic advantages as the port, the large number of clothes factories, strong foreign trading engine and purchasing power are all the favorable ¡§geographical position¡¨ enjoyed by this trading center.

At the end of 2004, Humen International Cloth Trading Center came into being, with a strong commitment to lead this industry into a multi-polarization and international stage through a series of modern business patterns.

As it's located in such a valuable and important place of Humen Town, Humen International Cloth Trading Center, apart from this prominent advantage in location, has stood out high in its hardware designing and project orientation compared with other cloth markets. Firstly, the architecture designing is quite scientific, since it has been equipped with slopes for goods transportation from the first floor to the third floor, and therefore it's possible for vehicles to reach these floors directly, as if each floor was the first floor; besides, it also has various lifts to facilitate the delivering of goods, such as lifts for goods, arm rail, and delivering lifts and so on. In terms of the pattern of the front shop, it enjoys high individuation both in the artistic upholstering of the front shop in the pattern of attic and exhibition and negotiation room, which are together referred to as the fifth generation of front shop pattern.

Secondly, in products orientation, it determinedly geared itself as the leader of this industry, which is a far cry from the previous slogans. From then on, Humen International Cloth Trading Center has been committed to shifting from the low-edged products market to a market, which is fully engaged in the business of high-edged cloth center.

Fostering the whole industrial chain in the garment industry by self-improvement

The garment industry has helped Humen leap forward from the village-level to the town level, with a further strength to urbanization, which shall rely on the fostering and perfecting of the entire industrial chain.

However, with the elimination of textile quotas, it's not accidental to see the birth of Humen International Cloth Trading Center.

When we look at the pattern of the cloth markets in Humen, the six professional cloth markets have been playing a significant role ever since its beginning in perfecting the industrial chain of the clothes markets; however, they are still lagging behind in various fields: for example, they are uncompetitive in size and influence, design and market image etc. there is no landmark building in the market and the design is in a chaotic situation.

Altogether, there are only 1600 shops in all these six professional cloth markets, and this is uncompetitive in its size. In addition, this single operation method and the business of low-profile products have been out of line with the world's prevailing cloth market. As a matter of fact, the six professional cloth market is a reduction of the traditional business method in Guangdong.

Therefore, with the 1066 shops put into place in Humen International Cloth Trading Center, both the size and image of this industry in Humen will be greatly enlarged and promoted. It is reported that 40 to 50% of the high-profile cloth will be imported from South Korea, Japan and European countries. Companies involved in the business of high-profile cloth will be moving into this market and with their participation, cloth price will be lowered, which will play an instructive role in connecting different parts of this industry and diversifying products structure, as well as promoting development ability, thus adding fuel to the engine of Humen clothes economy.

A new Silk Road is being created!

In 1600, a team of Persian merchants carrying silk on the back of a crowd of camels through YUMEN Pass in northwestern Guansu Province had helped to extend the Silk Road to middle Asian countries and from there, to Europe; in 1743, ¡§Ge Debao¡¨ steamship arrived in Guangzhou, and from then on, the Silk Road on the sea has been initiated through South China Sea and across the Indian Ocean.

In 2004, Humen clothes market. Humen International Cloth Trading Center made its debut, with an effort to join hands with International Exhibition, Wanguo Lianhe Office, cloth color design, cloth network purchasing to lead Chinese cloth industry to the international stage.

In addition, Humen International Cloth Trading Center is even committed to doing more.

In the past 1000 years, under the backward transportation situation, China's silk had made its way to the world through the Silk Road. While today, with the elimination of textile quotas, Humen International Cloth Trading Center is becoming a pooling place of high-quality cloth in the world. Then, a great many companies will be gathering here for cloth purchasing, and the quotation in this trading center will play a decisive role to the international price quotation. By taking advantage of this stage, the finest cloth will be going out from this center and a new silk road endowed with the new meaning shall be born.

How to bring this great vision into reality? Humen International Cloth Trading Center has projected five major centers with a commitment to be the world leader in cloth trading industry: international cloth color designing center seeks to attracting top cloth color designing companies both in and out of China, echoing each other with the other cloth trading centers. The international cloth-purchasing center is trying to know about the market of the trading center and the global market for customers purchasing cloth. The exhibition center offers relevant assistance for the manufacturers and agents in terms of products promotion and introduction, technology demonstration, training and brand advertising.

At the same time, Humen International Cloth Trading Center aims to establish the international cloth committee to heighten the prestige of this center. It seeks to launch a global campaign, calling for the textile associations and chambers of commerce of different countries to set up their offices and agencies in China, to take responsibilities for the business service in China. In addition, this center is planning to construct the new Silk Road Square and form the newsroom of the new Silk Road, creating a cultural circle to foster the Silk Culture, textile culture and modern commercial civilization.

Interlink: industrial geography

Humen cloth: the annual sales revenue reaching 12 billion Yuan.

Key note: under the present situation that competition has reached such a high level, Humen intensely needs a higher level professional cloth trading center both in terms of hardware and software.

Humen Town is situated in the southeast of Guangdong Province near the east bank of the Pearl River Delta, with an area of 170 sq meters and a registered population of 110,000 and a floating population of more 600,000 people. Nowadays, there are over 1000 relatively large-scale enterprises involved in the manufacturing of clothes, among which there are more than 300 foreign funded enterprises and privately owned enterprises of over 600 as well as roughly 100 factories engaged in cloth weaving, designing, slide fastener and dying and bleaching, with an annual clothes output of nearly 20,000 units; and the annual sales income from both in and out of China would be 12 billion RMB Yuan. In 2002, it was accredited the ¡§Experimenting town of professional technologies creation¡¨ by Guangdong Science and Technological Bureau, and in 2003, Textile Industrial Committee recognized it as China's Famous Town for Women's Dress.

Humen now has 18 large-scale professional clothes wholesaling markets, 6 large and medium-sized cloth market and more than 10,000 multiple shops and exclusive agencies, with a total area of over 500,000 sq meters. But judging from the present six large and medium-sized cloth markets, they are generally small in size and what's more, the products are of a lower profile, making it impossible to benefit from its large size. under the present situation that competition has reached such a high level, Humen intensely needs a higher level professional cloth trading center both in terms of hardware and software.