A Grand Occasion that Changed Destiny of Cloth Industry in Humen
2005 South China Textile industry Conference
and Ceremony for HICC 20 Million Operating and Promoting Fund Foundation
20million fund to build textile trading platform in post-quota era

In the evening of January 16 th, 2005, the weather was a little bit chilly. However, inside of the international meeting hall of Humen Longquan International Hotel, spring was in the air and laughter was everywhere in the hall. Mr. Zhou Xuji, board chairman of Xingyu Drapery Wholesale Mart Ltd. Co., handed over amplified receipt of 20 million RMB operation and promotion fund from Mr. Zhou Xiaowei, head of Dongguan Rural Credit Representative, to Mr. Chen Feng, vice general manager of Dongguan Jiaxiang Enterprise Administration CO,.LTD. of Canada 3W Membership Marketing. At that moment, applauds arose spontaneously, pushing the meeting to a climax.

 The above mentioned is one of the scenes happened in 2005 South China Textile Industry Conference and the ceremony for foundation of 20 million HICC operation and promotion fund. Led by Guangdong Textile Association and Humen government, this meeting was sponsored by Humen International Cloth Center, Humen Xingyu Business Center Development Ltd. Co., Idea Valley Group. More than 1400 experts from government, industry, academy, and media circles presented in this conference, including Mr. Zhou Tiansheng, vice chairman and secretary of Guangdong Textile Association (GTA), Ms. Yang Li, commercial minister of GTA, Mr. Zhu Xiaowei, head of Humen Rural Credit Representative, officials from Humen branch of Dongguan Industrial and Commercial Administration Bureau, Dongguan National Revenue Bureau's Humen suboffice, Bank of China, and officials in charge of Humen Commercial Association. In addition, experts from Chinese textile industry; 400 of them came from cloth markets in Guangzhou Zhongda, Xiqiao, Yanbu Guangzhou-Foshan highway, 400 from Humen local markets, and over 50 journalists from Dongguan and Pearl River Delta. In all, the scale of this conference was pretty grand.

People presented in the conference had a heated discussion on issues such as the trend of textile industry in China and even in the world, the development of cloth industry in 2005, and so on. Mr. Zhou Tiansheng, vice chairman and secretary of Guangdong Textile Association, told reporters that developed countries will cancel textile garment quota. This means that textile product can enter every country freely, international resources will be collocated reasonably, and an era that global textile product can compete freely will come soon. And it is good news for textile industry in China. However, besides new opportunities and broad space for development, textile industry in China is also facing with new challenges. Trade conflicts will become fiercer after quota for textile product was canceled. Global textile industrial competition will focus on quality, technology, environmental protection standard and brand awareness, therefore, we have to improve ourselves. And professional markets should take up its commission and build a stable trade platform for textile development and cloth trade.

 Most of shop owners believed that in 2005, when textile enterprises in China have been the post quota era, the whole textile industry will update and reconstruct. In post quota era, the focus of textile competition has been transferred from low cost price and low price to a high quality one. Among all upstream industries, cloth production is one of most important leading industries, its competitiveness becomes vital in this era; as a result, the criteria for a professional cloth market that serves as a trade platform gets higher.

However, many problems existed still are bothering. For example, individual markets are of small scale and are unable to create powerful distributing influence, designs are outdated and fail to represent its market image, there is no representative architecture block in the market, resulting loose management and market categorization is not clear enough.

 As one of sponsors of this activity, HICC, orienting itself as ˇ§pacemaker of world vogue clothˇ¨, plays a leading role in upgrading textile industry in south China. Cloth industry has been expanded as 1066 shops that have transparent property rights in HICC not only enlarge cloth industry scale in Humen, but also take place of the image of selling low quality product by attracting overseas companies. It is said that 40%-50% cloth were imported from Korea, Japan and Europe. The presence of manufacturers of high quality cloth increases garment materials, which consequently reduces the price, and solve problems like lack of links, single product structure, and deficient design capability. Therefore, it leads garment economy to upgrade and presents a new style of municipal management.

Orientation, facilities and location play an important role for a professional market, while, management determines it destiny. Therefore, it is developers' expectation for the enterprise management and social morality that counts. As a developer of Humen International Cloth Center, Xingyu Drapery Wholesale Mart Ltd. Co. is a model of this kind, it spent 20 million RMB operation and promotion fund to secure management. Instead of a commercial speculation, it is a convincing proof, which is different from other companies. Some of them promise to give 100 million or even more than 100 million to promote in later period, which turns out to be an empty promise. In addition, 20 million funds is just one part of management system. According to Mr. Zhang Bingguang, general manager, he said that these 20 million funds is for operation and management, such as building brands, promotion, industrial exchange and other regional/international trade activities. As a result, shop-owners' big troubles are solved, which establishes a sturdy foundation for the lasting popularity and prosperity in HICC .

As for the goal and operation mode of this 20 million operation and promotion fund, developer officials explained that this fund aims to guarantee enough promotion capital in the beginning stage and to build a powerful brand of ˇ§pacemaker of world vogue clothˇ¨. In this way, shop owners have more opportunities to build a platform for global marketing and purchasing, which leads to great popularity and value increase, and foundation strives to bring about an all-win situation. Organization and duty: operation and promotion fund of Humen International Cloth Center consists of preparatory committee, representatives of owners committee, fund council. Developer provides 20 million RMB to HICC, whose organization committee is made up of council chairman, secretary, promotion manager, finance manager, enterprise management manager, etc., whose major duty is to put every promotion payout in good use, to publicize related advertisements, to organize cross-regional/ cross-countries visits, exhibitions, purchasing for shop-owners to build an international brand name of HICC in a short period.

The year 2005 is a milestone in post-quota era, when textile industry in China is facing great changes; industrial upgrade is getting more closely. Therefore, as a window to the outside world, a professional cloth market has to go through higher criteria. In this crisis, we are happy to see that HICC stands out of others as a pacemaker in global vogue cloth market. HICC guarantees a perfect textile platform in post-quota era with 20 million RMB, and it takes the leading role as a professional cloth market. Let's pay attention to this forerunner, and give our best regards to it. ˇC